Bold concepts deserve effortless execution. Our small, focused team has launched successful brands and products for dozens of companies.
Mission
We exist to remove friction between people and the products they rely on each day. Curiosity drives our research; clarity shapes our ideas. We design with real users, test early, then refine until the work feels invisible and simply works. Our craft sits at the meeting point of strategy, design and clean code. We ship fast, learn faster and always leave the work a little lighter, faster and more accessible than before. Progress, not polish for its own sake, is the measure we care about.
Mission
We exist to remove friction between people and the products they rely on each day. Curiosity drives our research; clarity shapes our ideas. We design with real users, test early, then refine until the work feels invisible and simply works. Our craft sits at the meeting point of strategy, design and clean code. We ship fast, learn faster and always leave the work a little lighter, faster and more accessible than before. Progress, not polish for its own sake, is the measure we care about.
Mission
We exist to remove friction between people and the products they rely on each day. Curiosity drives our research; clarity shapes our ideas. We design with real users, test early, then refine until the work feels invisible and simply works. Our craft sits at the meeting point of strategy, design and clean code. We ship fast, learn faster and always leave the work a little lighter, faster and more accessible than before. Progress, not polish for its own sake, is the measure we care about.
Meet the team
Small, focused and friendly. We’re part creative and part technical.
Meet the team
Small, focused and friendly. We’re part creative and part technical.
Meet the team
Small, focused and friendly. We’re part creative and part technical.
Aiden Shaw
Aiden Shaw
Aiden Shaw
Head of Product
Head of Product
Head of Product
Felicia Tan
Felicia Tan
Felicia Tan
Motion Designer
Motion Designer
Motion Designer
Imani Abebe
Imani Abebe
Imani Abebe
Project Manager
Project Manager
Project Manager
Jason Reed
Jason Reed
Jason Reed
Designer
Designer
Designer
Lara Wells
Lara Wells
Lara Wells
Creative Director
Creative Director
Creative Director
Priya Nair
Priya Nair
Priya Nair
Lead Engineer
Lead Engineer
Lead Engineer
Shared values
We work best when principles guide decisions, not processes. These values keep our team aligned and our clients confident.
Shared values
We work best when principles guide decisions, not processes. These values keep our team aligned and our clients confident.
Shared values
We work best when principles guide decisions, not processes. These values keep our team aligned and our clients confident.
001
Curiosity first
We ask naïve questions. That's what unlocks insight and keeps work relevant.
001
Curiosity first
We ask naïve questions. That's what unlocks insight and keeps work relevant.
001
Curiosity first
We ask naïve questions. That's what unlocks insight and keeps work relevant.
002
Clarity over noise
Simple language, clear visuals and clean code. No fluff, no jargon.
002
Clarity over noise
Simple language, clear visuals and clean code. No fluff, no jargon.
002
Clarity over noise
Simple language, clear visuals and clean code. No fluff, no jargon.
003
Craft in every detail
We sweat the small stuff and in the end it shows that we care.
003
Craft in every detail
We sweat the small stuff and in the end it shows that we care.
003
Craft in every detail
We sweat the small stuff and in the end it shows that we care.
004
Progress together
We share work early, invite critique and improve as one team.
004
Progress together
We share work early, invite critique and improve as one team.
004
Progress together
We share work early, invite critique and improve as one team.
Our approach
Clear goals, lean teams and short feedback loops. Ideas to products without the fluff.
Our approach
Clear goals, lean teams and short feedback loops. Ideas to products without the fluff.
Our approach
Clear goals, lean teams and short feedback loops. Ideas to products without the fluff.
001
Listen
We unpack the brief thoroughly, speak with users and stakeholders, and agree clear success measures everyone understands.
001
Listen
We unpack the brief thoroughly, speak with users and stakeholders, and agree clear success measures everyone understands.
001
Listen
We unpack the brief thoroughly, speak with users and stakeholders, and agree clear success measures everyone understands.
002
Shape
We explore options through rapid sketches and clickable prototypes, pressure-testing ideas early to avoid costly course corrections later.
002
Shape
We explore options through rapid sketches and clickable prototypes, pressure-testing ideas early to avoid costly course corrections later.
002
Shape
We explore options through rapid sketches and clickable prototypes, pressure-testing ideas early to avoid costly course corrections later.
003
Craft
We translate the chosen route into polished design and robust code, ensuring every interaction feels fast, accessible and on brand.
003
Craft
We translate the chosen route into polished design and robust code, ensuring every interaction feels fast, accessible and on brand.
003
Craft
We translate the chosen route into polished design and robust code, ensuring every interaction feels fast, accessible and on brand.
004
Refine
We launch, learn from live data and iterate swiftly so the product keeps getting better with each release.
004
Refine
We launch, learn from live data and iterate swiftly so the product keeps getting better with each release.
004
Refine
We launch, learn from live data and iterate swiftly so the product keeps getting better with each release.